NyXaura S.r.l. Benefit Company
About us
Elegance and beauty at the service of safety
Our mission
We create protection experiences that transform safety into a symbol of Italian excellence, combining advanced technology and refined design to make every moment safer without ever compromising on style.
Our vision
To become the global reference point for elegance and beauty at the service of safety, where every individual can express their own excellence.
Our pillars
The values that guide us
Elegance
Every NyXaura product is born from the meeting of refined aesthetics and functionality, because safety should never compromise style.
Technological innovation
Continuous research for cutting-edge solutions: from integrated sensors to smart connectivity, to redefine the concept of personal protection.
Social and environmental impact
As a Benefit Company, we are committed to generating a positive impact on people and the environment through responsible production processes and sustainable materials.
Superior user experience
We design every detail thinking about those who use our products: ergonomics, intuitiveness and comfort for an uncompromised user experience.
Freedom and protection
Our technology works silently for your peace of mind, allowing you to live every moment with freedom and safety.
The team
Our team
A group of professionals united by a passion for innovation and the mission to make protection a symbol of excellence.
Andrea Lamaddalena
Chairman of the Board and Partner
Leads the strategic vision and business development of NyXaura as Chairman of the Board of Directors.
Marco Frusoni
Chief Executive Officer
Responsible for operational management and execution of the corporate strategy.
Andrea Grasso
Partner
Contributes to the development and growth of the NyXaura project with strategic and operational expertise.
Cinzia Scarola
Art Director and Partner
Oversees the visual identity, product design and creative direction of the NyXaura brand.
Claudio Scaramella
Legal Counsel
Supervises legal aspects, regulatory compliance and intellectual property protection.
Lorenzo Zeppieri
Commercial Advisor
Develops commercial strategies, partnerships and B2B and B2C distribution channels.
Our journey
Our story
Foundation
NyXaura S.r.l. Benefit Company is born in Rome, with the mission of revolutionizing personal safety through design and technology.
Patent filing
Filing of the patent for the proprietary smart protection technology with integrated system.
Innovative Start-up
NyXaura obtains the Innovative Start-up qualification, recognition of the strong technological and innovative content of the company.
Product development
Start of development of the first smart bag line for the Italian market, with Made in Italy design and technology.